How Website Design Affects Search Engine Optimization
In what way web design and SEO are related?
Website is a useful tool to present your business with adequate information with visual aesthetics for reaching potential viewers. search engine optimization helps to have a good ranking and take place on the front page of the search results when relevant searches are being made and website design helps to increase the attraction and beauty of the site. So, to find viewers and make them into customers, your website needs to be both functional and visually appealing.
Which one is more important website design or SEO?
Many people think that websites having outweighed design may have a bad impact on SEO and vice versa. In that case, it is hard to prioritize which to be considered first. But the Ans both should be treated equally. For the reason that you may have a well-designed website with proper information but customers do not find you when they are searching for you then this will be worthless. On the other hand, a properly optimized site having good ranking but poor design and visual presentation become a cause to leave the customer.
How SEO and Web Design can work together?
As website design and SEO are very closely related and both have an impact on each other, you must think about the design and SEO with equal priority from the preliminary stages of website creation. Developing a website with proper planning but optimizing the site afterward must be avoided as it will hamper the full potentials of the SEO.
Involve SEO with website design and development from very beginning
Designers and SEO both have to be involved from the very beginning of the project. So that designers can make the framework SEO friendly and customizable in the future according to their needs and on the contrary, SEO can understand the minutiae of your website.
Doing very everything by one person should be avoided
Another possible solution you may think is to do both the tasks with the same person. But these are the two distinctive fields that require a different skill to accomplish them. In that case, it is better to hire different people for each term and put one person who is mediocre on both sides.
Hire Full-Service Internet marketing service
One of the best suggestions is to hire a full-service internet marketing agency where developers, designers, and SEO work together to build a website. your ultimate result may be subjunctive but you can ensure that each of the tasks is performed accurately with skilled professionals.
Now let’s see what are the specific aspects that affect each other on your website.
Coding
When developers think about website design and website development, the first thing to decide which codes to use. Although there are few choices and mostly sticks on HTML and CSS for good reason. But flash contents always deny mixing with the google ranking as it is tough to optimize according to the SEO needs. Due to the fact, your developers and designers should avoid using flash contents on your website to get appreciations from SEO.
Mobile-friendly website design
Several devices and browsers are being used nowadays with different platforms and screen sizes. Unless your website design is mobile-friendly you are going to lose your potential viewers among 50% of an internet user who searches through phones for their query and buys products online. So mobile-friendly website or responsive website design will allow you to reach more people. Consequently, you will get a good ranking. Besides these google has started to crawl websites based on mobile-friendliness.
Text readability
When website design comes to anyone’s mind the 1st thing considered is the non-text elements like graphics, pictures, images, graphs, and other visual presentations. But search mostly depends on texts and information given the websites. Plenty of spaces for having clear text information and description about the contents, products, etc. will more engage the viewer to stay more in your site or leaving the viewer within the very beginning of the entrance may be the cause of decreasing of your ranking. But the text’s font and size should be appropriate to make it easy to read. Other than that, huge visual elements with fewer texts may frustrate your SEO.
Images and animations
Image and animation will lead your website to have a better presentation of your content or product. But excessive large image size and huge animation may cause your site load slowly. Although JPG, GIF, and PNG are used for pictures, animations, and higher quality images like graphs or maps respectively, SVG is the newer format used by Google and Udacity to make the site responsive which reduces the load time. It has been found that most visitors leave websites which take more than 2 seconds to load. So, tell your designers to avoid excessive large images designing your website.
Files used in your website
Images videos whatever elements you use to website design, just keep in mind that, google is crawling about what is the name of your file and consequently it appears in the search result. So, every image and video should be named for what it stands for. In addition, the file size should be as minimum as possible by maintaining the quality which increases the load speed.
Using popups inappropriately during website design
Always keep in mind that people are searching for information and that is why your websites exist. Now, if a visitor enters your site and within 3-4 seconds a pop screen appears in front of him then what will happen? He will leave. Such things will negatively be reported on google by visitor’s dissatisfaction. It’s better to appear it in a window at the bottom end corner with a very appropriate manner if you want. That will meet the visitor’s expectations and raise your website credibility as well.
Website design and search optimization (SEO) are two different fields. It is quite a complex relationship that they have. But it may help you get some ideas and concepts about how they have to work together. Do you want to know more about SEO friendly website design and development? We have a team with talented personnel and enthusiastic eagerness to assist you to have the best web experience for website design and development.
